A professionally produced video meant to support the Common Core curriculum standards has been removed after a wave of criticism online. The ad portrayed opponents of the initiative as clueless and outdated, drawing comparisons to the fictional character Archie Bunker.
The video featured a character called “Pop Pop,” who aggressively questioned his grandson’s teacher about Common Core—suggesting, among other things, that it was designed to create obedient workers for billionaire Bill Gates.
Offensive Stereotypes Sparked Outrage
Many viewers found the portrayal of older adults and education critics insulting. Rather than engaging with real concerns about curriculum reform, the video mocked critics as irrational and misinformed. The use of “Pop Pop” as a caricature of skeptical grandparents struck a nerve with audiences.
The video began circulating on Twitter, where it was quickly criticized for spreading misinformation and relying on stereotypes. Shortly afterward, it was taken down by its creators—though not before screenshots had spread widely online.
Misinformation Undermined the Message
Beyond its offensive tone, the video also misrepresented facts about Common Core’s origins and purpose. It sidestepped legitimate issues raised by parents and educators, including concerns over test-focused learning, loss of local control, and corporate influence on education policy.
Respectful Dialogue Is Essential to Education Reform
The backlash over this video highlights a larger issue in the debate around Common Core and education reform. When critics are dismissed as ignorant or ridiculed, it damages the possibility for constructive conversation.
To move forward, education advocates must listen to diverse voices and communicate clearly—without resorting to mockery. Reform that ignores parents, educators, and community voices is unlikely to gain lasting support.
